Philip Percuoco

Percuoco’s career has evolved since his graduation from Wentworth Institute of Technology. Next he studied Industrial Design at the Massachusetts College of Arts. His first step was into footwear design at Converse. Then he moved on to work for many of New England’s fine footwear companies including Stride Rite, Titleist and Footjoy, and Reebok. As a designer and product manager, he became involved in production which took him to China. His versatility and ability were sought after by Sherwood, a Chinese factory specializing in shoe manufacturing. Here, Percuoco honed his design, production, project management, and client service skills.

Later, he was recruited by SpringBoost, a Swiss high performance footwear company. He was instrumental in their US launch. Percuoco, wearing many hats, set-up the US headquarters and initially juggled everything from payroll to production, shipping to customer service, plus key functions such as recruiting, sales, and marketing. Again, his wide-ranging responsibilities provided him an overview of what it takes to launch, run, and maintain a business. Post-launch, his role became Director of Sales and he managed a team that grew sales from nothing to $1,000,000.

While the footwear industry is a great place to be, Percuoco found himself further and further from his design roots. Interested in getting back to graphic design, illustration, and more creative applications, he enrolled in the Boston University Center for Digital Imaging Arts Graphic and Web design Program. Having identified the Internet as a critical element for businesses, he wanted to add a programming capability to his design skills. After a year of working as a web product designer at Fresh Tilled Soil in Wellesley Hills, MA. He and a friend co-founded Boston Web Creative. A Web Design, SEO and Social Media Company.

Phil knows about market demands, meeting sales goals, and production delays but most importantly, he is a designer at heart.